As a Javascript expert (ha!) I was recently given the fascinating task of deconstructing Adsense - reverse-engineering it in a sense, to pick apart all the scripts to see what makes it tick. Of course I have no way to hack into Google itself and see the machinery that parses ...

Rob Ring, my wacky brother, performance artist from CAFKA and host of robring.org, invented Nap Day. http://www.napday.com/ Depending which news outlet you ask, Nap Day is either March 14 or November 1. The basic idea: if everyone naps at the same time, no one will notice. ...

Bentley007 in Google Personalization is Downright Creepy asks: your search results will be tailored to your historical search profile. Over time, it will almost be like we are all using a different internet. What are the implications for the search marketing industry? boiled down: the new Search Engine will be about ...